Choreographer and movement director Jonny Vieco grew up immersed in street dance culture, and continues to combine the influences of hip hop and contemporary dance in his work. 

He started his career as a professional dancer performing and leading workshops at various venues around the world, dancing in brand campaigns, music videos, adverts and films. Jonny is now using all of the knowledge gained over the last 15 years about movement, dance and composition to work creatively behind the camera as a movement director and choreographer. Jonny’s collaborative approach and ability to bring out the best in his performers has earned him a reputation as one of the fresh upcoming choreographers and movement directors in the industry. 

With a deep understanding of the power of movement and its ability to convey emotion and tell a story, Jonny creates performances that are both visually stunning and emotionally resonant. Some of his credits include The Brit Awards, Ellie Goulding, Calvin Harris, Greentea Peng, Nike, GQ, Vogue Italia, Dazed, Lacoste, Asos, Topshop.