Sammi Lee-Jayne is a London-based choreographer and movement director, known for creating high-energy, visually strong work that feels musical, confident, and effortless.

Starting her career as one of the UK’s most in-demand commercial dancers, Sammi naturally transitioned into choreography, building a growing body of work across live performance, broadcast, and branded content. Recent projects include work with Eurovision, MTV, and leading beauty and fashion brands.

Alongside her own creative work, she has assisted on major international tours, music videos, and televised performances, including Dua Lipa’s Radical Optimism Tour with Charm La’Donna, the Illusion and Houdini music videos, and Anne-Marie’s Unhealthy Club Tour with Claudimar Neto. She has also assisted on live performances for artists such as Pixie Lott.

As a performer, Sammi has worked with global artists including Dua Lipa, Rihanna, Little Mix, Zara Larsson, Rosalía, French Montana, Robbie Williams, Kylie Minogue, Rita Ora, and The Black Eyed Peas, to name a few.

Her choreography blends power, precision, and femininity, influenced by music, fashion, and culture. She focuses on creating work that feels impactful, authentic, and connected - always rooted in musicality, storytelling, and a strong sense of identity.