As a British and Commonwealth Rhythmic Gymnastic champion, former model and dancer Aicha McKenzie came to dance and fashion in a unique way.
She has carried the grace and skill from gymnastics mixed with her London upbringing into her work to create a vast range and interesting fusion of movement and direction. From her career as an international model and dancer working with artists such as Ricky Martin, The Backstreet Boys and Take That (the first time round!!) Aicha found her talent lay in naturally creating scenes and moves for artists with her first major assignment being that to create the feel of Kanye West’s ‘Golddigger’ promotional campaign which culminated in the legendary Brit Awards performance that featured 80 gold covered girls. Since then Aicha has choreographed some of the UK’s most high profile shows and events including the London Olympics 2012, the Brits Awards, MOBO Awards & Rugby World Cup finals which she was on the pitch choreographing a week before giving birth to her second child!She was the resident choreographer of MTV European Music Awards for many years, creating performances for all the artists and hosts of the show from major pop artists like Katy Perry to hip hop royalty Snoop Dogg a legacy which her agency continues by being the exclusive provider of dancers and choreographer for the show to date. Not only did she develop her career in Choreography, Aicha used the skill to work in fashion. She worked on countless major fashion shows including 10 seasons, with designer Jasper Conran calling his shows for London Fashion Week as well as in Milan for Dolce & Gabbana. More currently, her work took her into fashion film with her choreography and movement direction shown by the British Fashion Council and Nick Knight’s Show Studio. One of the most challenging of these films due to the technicalities and precision of the movement for the medium was the Christian Louboutin’s 20th Anniversary retrospective hologram film staring Dita Von Teese, which premiered at the Design Museum in London.
She was the executive producer of a series of 6-curated films with leading British filmmakers in collaboration with Loreal Professional. Her creative and artistic direction for the brand Redken NYC won a C&IT Industry Award for Best Fashion and Beauty Show 2014.
As a TV personality and industry expert, Aicha was a judge on MTV reality dance shows MTV Shakedown and Sweet Sixteen, Trouble TV’s Bump and Grind, ITV Dancing on ice, Britain’s Next top Model, Extreme Makeover, and BBC’s The Best in Town where she presented the show to find the best dance school in town as an undercover investigator.
Her knowledge of the dance and fashion industry led her to start her own business with her two agencies - AMCK Dance in 2005 and AMCK Models in 2008 under the umbrella of AMCK Management. The dance division, which celebrated its tenth anniversary in 2015, supplies dancers to the very best music artists worldwide including Pharrell, Beyonce, Madonna and Rihanna.